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Zojirushi NW-NB10 Ad#Rice Cooker · Japan-only model★4.59JP¥66,476 Zojirushi NW-NB10 100V
The math
Japan price incl. taxJP¥66,476
Tax-free price (paid in store)JP¥60,433
In USD≈ US$385
 Japan consumption tax 10% (food 8%)
Power & flights
Voltage100V
PlugType A plug
FrequencyTBD
FlightsOK on the plane
 Country-by-country results below
Kakaku.com rating ★ 4.59
Pros: Rice texture rated above the class average
Pros: Well-liked okoge (crispy rice) mode
Cons: Some users say rice sticks to the inner pot and needs soaking before washing
Cons: The inner lid has many parts and takes effort to clean
 Pros and cons summarized by us from public reviews

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Zojirushi Pressure IH Rice Cooker 5.5-cup NW-NB10

象印 炎舞炊き NW-NB10 · Japan-only model

Price JP¥66,476 · tax-free JP¥60,433
Voltage 100V · Type A plug
Source Kakaku.com · 10-24
Rice Cooker

As of 2026-10-24, the lowest online price on Kakaku.com is JP¥66,476 (incl. tax); of the 21 destinations we check, it needs an accessory (plug adapter or transformer) in all 21.

Enbu-daki 5.5-cup pressure IH rice cooker released in July 2025; its successor, the NW-NC10, came out in July 2026. Japan-only 100V model.

BestJapanBuyData updated 2026-10-24 · sources at the end

Lowest online price (incl. tax) JP¥66,476 (shipping not included). At a tax-free shop you pay the tax-free price JP¥60,433 at the register (≈ US$385). How the new tax-free refund works ›

100V, Type A plug, TBDHz. Will it work in your country? →

Flights: OK on the plane. No battery: OK in carry-on or checked baggage (large items are best checked)

Kakaku.com rating ★ 4.59/5 (24 reviews), not our own rating.

Pros: Rice texture rated above the class average; Well-liked okoge (crispy rice) mode

Cons: Some users say rice sticks to the inner pot and needs soaking before washing; The inner lid has many parts and takes effort to clean

Good for: TBD

Sold at major electronics stores in Japan (Bic Camera, Yodobashi Camera and others); check stock before you go. Find the nearest store.

  • #JapanShopping
  • #JapanRiceCooker
  • #Zojirushi
  • #TaxFreeJapan

Edited 2026-10-24 · prices for reference only · names: Zojirushi Pressure IH Rice Cooker 5.5-cup NW-NB10 / 象印 炎舞炊き NW-NB10

Japan price and tax refund

Price in Japan

Lowest online price
JP¥66,476
Tax-free price
JP¥60,433
In USD (reference)
≈ US$385

Japan price: Kakaku.com, 2026-10-24 (shipping not included)
USD rate JP¥1 = US$0.006377 (2026-10-23) · Prices are for reference only; check in store.

How tax-free shopping works

Until Oct 31, 2026: show your passport at a tax-free shop and pay the tax-free price at the register (at least JP¥5,000 excl. tax per store per day).

Calculate the refund · New tax-free rules explained

Specs

BrandZojirushi / 象印マホービン
ModelNW-NB10
VersionJapan-only model
Voltage100V
FrequencyTBD
PlugType A
Power1240W
BatteryNo built-in battery
Released2025
Capacity5.5 go (3–5 people)
Heating methodPressure IH
Warranty in mainland ChinaTBD
Panel languageJapanese

Spec sources: Kakaku.com specifications page

Will it work in your country?

Based on each country's standard voltage, frequency and outlet types. Pick your country to put it at the top.

Country / regionResultWhat to know
Mainland China220V · 50Hz · Type A/I Needs an accessory Needs a step-down transformer (coil type, 220V to 100V, at least 1,600W) (see note 1 below)
Hong Kong220V · 50Hz · Type G Needs an accessory Needs a step-down transformer (coil type, 220V to 100V, at least 1,600W) (see note 1 below)
Different plug shape; you need a plug adapter
Macao220V · 50Hz · Type G/D Needs an accessory Needs a step-down transformer (coil type, 220V to 100V, at least 1,600W) (see note 1 below)
Different plug shape; you need a plug adapter
Taiwan110V · 60Hz · Type A/B Needs an accessory Most Japanese 100V rice cookers work in 110–120V regions; a step-down transformer with 100V output is recommended (see note 2 below)
Singapore230V · 50Hz · Type G Needs an accessory Needs a step-down transformer (coil type, 230V to 100V, at least 1,600W) (see note 1 below)
Different plug shape; you need a plug adapter
South Korea220V · 60Hz · Type C/F Needs an accessory Needs a step-down transformer (coil type, 220V to 100V, at least 1,600W) (see note 1 below)
Different plug shape; you need a plug adapter
United States120V · 60Hz · Type A/B Needs an accessory Most Japanese 100V rice cookers work in 110–120V regions; a step-down transformer with 100V output is recommended (see note 2 below)
Thailand220V · 50Hz · Type A/B Needs an accessory Needs a step-down transformer (coil type, 220V to 100V, at least 1,600W) (see note 1 below)
Malaysia240V · 50Hz · Type G Needs an accessory Needs a step-down transformer (coil type, 240V to 100V, at least 1,600W) (see note 1 below)
Different plug shape; you need a plug adapter
Philippines220V · 60Hz · Type A/B Needs an accessory Needs a step-down transformer (coil type, 220V to 100V, at least 1,600W) (see note 1 below)
Vietnam220V · 50Hz · Type A Needs an accessory Needs a step-down transformer (coil type, 220V to 100V, at least 1,600W) (see note 1 below)
Indonesia230V · 50Hz · Type C/F Needs an accessory Needs a step-down transformer (coil type, 230V to 100V, at least 1,600W) (see note 1 below)
Different plug shape; you need a plug adapter
India230V · 50Hz · Type C/D/M Needs an accessory Needs a step-down transformer (coil type, 230V to 100V, at least 1,600W) (see note 1 below)
Different plug shape; you need a plug adapter
Australia230V · 50Hz · Type I Needs an accessory Needs a step-down transformer (coil type, 230V to 100V, at least 1,600W) (see note 1 below)
Different plug shape; you need a plug adapter
New Zealand230V · 50Hz · Type I Needs an accessory Needs a step-down transformer (coil type, 230V to 100V, at least 1,600W) (see note 1 below)
Different plug shape; you need a plug adapter
Canada120V · 60Hz · Type A/B Needs an accessory Most Japanese 100V rice cookers work in 110–120V regions; a step-down transformer with 100V output is recommended (see note 2 below)
United Kingdom230V · 50Hz · Type G Needs an accessory Needs a step-down transformer (coil type, 230V to 100V, at least 1,600W) (see note 1 below)
Different plug shape; you need a plug adapter
Germany230V · 50Hz · Type C/F Needs an accessory Needs a step-down transformer (coil type, 230V to 100V, at least 1,600W) (see note 1 below)
Different plug shape; you need a plug adapter
France230V · 50Hz · Type C/E Needs an accessory Needs a step-down transformer (coil type, 230V to 100V, at least 1,600W) (see note 1 below)
Different plug shape; you need a plug adapter
Italy230V · 50Hz · Type C/F/L Needs an accessory Needs a step-down transformer (coil type, 230V to 100V, at least 1,600W) (see note 1 below)
Different plug shape; you need a plug adapter
Spain230V · 50Hz · Type C/F Needs an accessory Needs a step-down transformer (coil type, 230V to 100V, at least 1,600W) (see note 1 below)
Different plug shape; you need a plug adapter

Note 1: Choose a coil-type step-down transformer with 100V output, not 110V. Electronic travel converters marked "for heating appliances only" cannot be used with electronic rice cookers that have an LCD panel. Rate it at least the cooker's wattage ÷ 0.8 (this model is 1,240W, so at least 1,600W); 2,000W or more with pure copper windings is recommended, and transformer makers are more conservative for heating appliances (at least 3 times the power consumption). Connect only one appliance per transformer. A 2,000W transformer weighs about 8–10kg and costs a few hundred yuan in mainland China. Manufacturers do not support use outside Japan, and there is no warranty; plugging the cooker straight into a 200–240V outlet will burn it out.

Note 2: Some users report that when the local voltage runs high, their rice cooker showed an error code and would not cook, and that it worked normally after adding a step-down transformer; many other users report no problems without one. Choose a coil-type step-down transformer with 100V output, rated at least the cooker's wattage ÷ 0.8 (this model is 1,240W, so at least 1,600W). Manufacturers do not support use outside Japan, and there is no warranty.

Flights (all destinations): OK on the plane: No battery: OK in carry-on or checked baggage (large items are best checked)

This model: 100V. Results follow published standards; some buildings or hotels may differ.

Overseas vs Japan-only model

No counterpart model listed yet.

Reviews

Third-party rating: 4.59 / 5 (24 reviews)
Rating source: Kakaku.com, 2026-10-24
The rating comes from a third-party site and is not our own. Pros and cons are our summary of public reviews.

Pros

  • Rice texture rated above the class average
  • Well-liked okoge (crispy rice) mode

Cons

  • Some users say rice sticks to the inner pot and needs soaking before washing
  • The inner lid has many parts and takes effort to clean

Where to buy

In Japan

Sold at major electronics stores in Japan (Bic Camera, Yodobashi Camera and others); check stock before you go.

Find the nearest store

Japanese phrases to show staff · Checkout checklist · Calculate the price after refund

Frequently asked questions

Can I use the Zojirushi NW-NB10 outside Japan?

The Zojirushi NW-NB10 is 100V with a Type A plug. Of the 21 destinations we check, it needs an accessory (plug adapter or transformer) in all 21. See the table "Will it work in your country?" on this page for each country and region.

How much is the Zojirushi NW-NB10 in Japan tax-free?

As of 2026-10-24, the lowest online price on Kakaku.com is JP¥66,476 including tax. Tax-free or after the refund it is JP¥60,433. From Nov 1, 2026, you pay the tax-included price in store and get the tax refunded when you leave Japan (a fee may apply).

Where can I buy the Zojirushi NW-NB10 in Japan?

Sold at major electronics stores in Japan (Bic Camera, Yodobashi Camera and others); check stock before you go. The price we list is from Kakaku.com (2026-10-24); prices in store may differ.

Related Q&A

Sources

Updated 2026-10-24Prices are for reference only; check in store.MarkdownJSON