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Curél キュレル ローション 410ml Ad#Cosmetics & Skincare★5.3/7JP¥1,680 Curél キュレル ローション 410ml Japan price
The math
Japan price incl. taxJP¥1,680
Tax-free price (paid in store)JP¥1,527
In USD≈ US$10
⚠️ Needs JP¥5,000 (excl. tax) at one store on one day
 Japan consumption tax 10% (food 8%)
@cosme rating ★ 5.3/7
Pros: A thin milky texture that spreads easily and is not sticky once absorbed
Pros: Fragrance-free and low-irritation; many use it on babies and the whole family
Pros: The pump is convenient and the big bottle suits full-body use after a bath
Cons: Some still find it slightly sticky
Cons: On the light side; some find it not moisturizing enough in winter
 Pros and cons summarized by us from public reviews

← Swipe for more → · Image from Rakuten Ichiba「ツルハドラッグ」; tap the image to view the item Ad · affiliate link

Curél Lotion 410mL (pump)

キュレル ローション 410ml（ポンプタイプ）

Price JP¥1,680 · tax-free JP¥1,527
Flights Allowed with conditions
Source Kakaku.com · 10-24
Cosmetics & Skincare

As of 2026-10-24, the lowest online price on Kakaku.com is JP¥1,680 (incl. tax); of the 21 destinations we check, it is allowed in all 21.

Curél's whole-body moisturizing milk (quasi-drug; despite the name "lotion," it is not a toner). A large pump bottle labeled to help prevent rough skin (quasi-drug claim), fragrance-free, and the maker says it can be used on babies. Also sold in 220mL and 615mL; the 410mL bottle is over 100mL, so it must go in checked bags. Kao began a voluntary recall on June 18, 2025 for bottles with lot numbers B0000855, B0001034, B0001784, B0001794, B0001804 or B0002414 printed on the bottom. They were mistakenly filled with the pre-renewal formula; Kao says quality and safety are not affected, and other lot numbers are not part of the recall.

BestJapanBuyData updated 2026-10-24 · sources at the end

Lowest online price (incl. tax) JP¥1,680 (shipping not included). At a tax-free shop you pay the tax-free price JP¥1,527 at the register (≈ US$10).Below the threshold on its own: you need JP¥5,000 (excl. tax) at one store on one day to buy tax-free. How the new tax-free refund works ›

Customs rules differ by country and region. Will it work in your country? →

Flights: Allowed with conditions. Liquids/gels: on international flights, carry-on containers must be ≤100ml each, ≤1L total, in one resealable clear bag per person; check anything over 100ml

@cosme rating ★ 5.3/7 (5002 reviews), not our own rating.

Pros: A thin milky texture that spreads easily and is not sticky once absorbed; Fragrance-free and low-irritation; many use it on babies and the whole family; The pump is convenient and the big bottle suits full-body use after a bath

Cons: Some still find it slightly sticky; On the light side; some find it not moisturizing enough in winter; Despite the name it is a milky emulsion, not the toner some expected

Good for: People with dry skin who want a body milk the whole family can use | Not for: Carry-on-only travelers, or anyone needing heavy moisture in winter

Sold at drugstores, cosmetics shops and department store counters in Japan. Find the nearest store.

  • #JapanShopping
  • #JapanCosmeticsSkincare
  • #Curl
  • #TaxFreeJapan

Edited 2026-10-24 · prices for reference only · names: Curél Lotion 410mL (pump) / キュレル ローション 410ml（ポンプタイプ）

Japan price and tax refund

Price in Japan

Lowest online price
JP¥1,680
Tax-free price
JP¥1,527
In USD (reference)
≈ US$10

Japan price: Kakaku.com, 2026-10-24 (shipping not included)
Below JP¥5,000 (excl. tax) on its own: combine purchases at one store on one day to buy tax-free
USD rate JP¥1 = US$0.006377 (2026-10-23) · Prices are for reference only; check in store.

How tax-free shopping works

Until Oct 31, 2026: show your passport at a tax-free shop and pay the tax-free price at the register (at least JP¥5,000 excl. tax per store per day).

Calculate the refund · New tax-free rules explained

Specs

BrandCurél / キュレル（花王）
Modelキュレル ローション 410ml
TypeEmulsion
Skin type (per brand)TBD
Skin concern (brand focus)Moisturizing
Volume410mL/g
Quasi-drug (薬用)Yes
Main sales channelDrugstore

Spec sources: Kao My Kao Mall product page, @cosme product page, Kakaku.com specifications page, Kao voluntary recall notice (2025-06-18)

Taking it home: country by country

Customs rules differ by country; check your own customs authority before you travel. Pick your country to put it at the top.

Country / regionResultWhat to know
Mainland China Allowed Cosmetics and skincare: reasonable amounts for personal use can usually be brought in
Hong Kong Allowed Packaged food and cosmetics: usually fine to carry as personal items, subject to your destination's customs rules.
Macao Allowed Packaged food and cosmetics: usually fine to carry as personal items, subject to your destination's customs rules.
Taiwan Allowed Packaged food and cosmetics: usually fine to carry as personal items, subject to your destination's customs rules.
Singapore Allowed Packaged food and cosmetics: usually fine to carry as personal items, subject to your destination's customs rules.
South Korea Allowed Packaged food and cosmetics: usually fine to carry as personal items, subject to your destination's customs rules.
United States Allowed Packaged food and cosmetics: usually fine to carry as personal items, subject to your destination's customs rules.
Thailand Allowed Packaged food and cosmetics: usually fine to carry as personal items, subject to your destination's customs rules.
Malaysia Allowed Packaged food and cosmetics: usually fine to carry as personal items, subject to your destination's customs rules.
Philippines Allowed Packaged food and cosmetics: usually fine to carry as personal items, subject to your destination's customs rules.
Vietnam Allowed Packaged food and cosmetics: usually fine to carry as personal items, subject to your destination's customs rules.
Indonesia Allowed Packaged food and cosmetics: usually fine to carry as personal items, subject to your destination's customs rules.
India Allowed Packaged food and cosmetics: usually fine to carry as personal items, subject to your destination's customs rules.
Australia Allowed Packaged food and cosmetics: usually fine to carry as personal items, subject to your destination's customs rules.
New Zealand Allowed Packaged food and cosmetics: usually fine to carry as personal items, subject to your destination's customs rules.
Canada Allowed Packaged food and cosmetics: usually fine to carry as personal items, subject to your destination's customs rules.
United Kingdom Allowed Packaged food and cosmetics: usually fine to carry as personal items, subject to your destination's customs rules.
Germany Allowed Packaged food and cosmetics: usually fine to carry as personal items, subject to your destination's customs rules.
France Allowed Packaged food and cosmetics: usually fine to carry as personal items, subject to your destination's customs rules.
Italy Allowed Packaged food and cosmetics: usually fine to carry as personal items, subject to your destination's customs rules.
Spain Allowed Packaged food and cosmetics: usually fine to carry as personal items, subject to your destination's customs rules.

Flights (all destinations): Allowed with conditions: Liquids/gels: on international flights, carry-on containers must be ≤100ml each, ≤1L total, in one resealable clear bag per person; check anything over 100ml

This model: TBD. Results follow published standards; some buildings or hotels may differ.

Overseas vs Japan-only model

No counterpart model listed yet.

Reviews

Third-party rating: 5.3 / 7 (5002 reviews)
Rating source: @cosme, 2026-10-24
The rating comes from a third-party site and is not our own. Pros and cons are our summary of public reviews.

Pros

  • A thin milky texture that spreads easily and is not sticky once absorbed
  • Fragrance-free and low-irritation; many use it on babies and the whole family
  • The pump is convenient and the big bottle suits full-body use after a bath

Cons

  • Some still find it slightly sticky
  • On the light side; some find it not moisturizing enough in winter
  • Despite the name it is a milky emulsion, not the toner some expected

Where to buy

In Japan

Sold at drugstores, cosmetics shops and department store counters in Japan.

Find the nearest store

Japanese phrases to show staff · Checkout checklist · Calculate the price after refund

Frequently asked questions

Can I take Curél キュレル ローション 410ml home from Japan?

Of the 21 destinations we check, it is allowed in all 21. See the table "Taking it home: country by country" on this page for each country and region.

How much is the Curél キュレル ローション 410ml in Japan tax-free?

As of 2026-10-24, the lowest online price on Kakaku.com is JP¥1,680 including tax. Tax-free or after the refund it is JP¥1,527. It costs less than JP¥5,000 (excl. tax) on its own, so you need to combine purchases at one store on one day to buy tax-free. From Nov 1, 2026, you pay the tax-included price in store and get the tax refunded when you leave Japan (a fee may apply).

Where can I buy the Curél キュレル ローション 410ml in Japan?

Sold at drugstores, cosmetics shops and department store counters in Japan. The price we list is from Kakaku.com (2026-10-24); prices in store may differ.

Related Q&A

Sources

Updated 2026-10-24Prices are for reference only; check in store.MarkdownJSON